AWStats Site Statistics Explanation

When reading your web statistics in AWStats you may see a few unfamiliar words and terms. This guide will explain what they
mean.

The first things you will see are;

Unique Visitors
Number of Visits
Pages
Hits
Bandwidth

These can be a bit confusing so here is a brief explanation:


Unique Visitors These are the total number of visits by a unique IP
address. This can be a bit misleading because dial-up visitors get a
new IP each time they log on so you can have the same person visit
different times and give a unique hit.
Number of Visits The number of visits are the total number of visits
by all visitors over a given period of time. If I visit your site
and then come back 4 more time you should see one Unique visit and 5
visits from me.
Pages This is the total number of pages viewed by
visitors. This does not include images, java script or CSS and the
like. Just HTML and CGI type files.
Hits This is every file requested by the visitor. This
includes pages and images together. If you have a page with 2 images
calling a java script file the page will generate a total of 4 hits.
The most common referenced stat used and one that is virtually
meaningless (and useless). The more appropriate numbers to consider
are both 'number of visitors' and 'unique visitors' (see above).
Bandwidth The total number of bytes downloaded. If you have a
page that has 50 KB of text, 2 images at 24 and 32 KB then each
visitor to that page will take 106 KB of your bandwidth.

AWStats then gives you this information for the year so far as well as a 30 and 7 day perspective. Finally it gives it to you by the hour.

Visitors Domains/Countries (Top 25) This shows
you what countries your visitors are coming from, starting with the
most and working its way down.
NOTES: All categories with a Top 10 or 25 have a link to the right
of the category that can give you an entire list if there are more
than 10 or 25.
Hosts Top 25 This gives
you a breakdown of the top individual visitors to your site.
Robots/Spider Top 25 visits Here is a
great way to see when your favorite search engine has last visited
your site as well as how many hits it has made (again, 'hit' can be
misleading here).
Visits duration Visits
Duration is an important one. Here you can tell how long visitors
are staying on your site. Are a vast majority leaving in the first
30 seconds? Maybe it's time to rethink your sites design or content.
Files/Type lets you
see what files are generating the most hits.
Top 25 Pages URL gives
you the most visited pages on your site.
Top 10 Operating Systems shows what
Operating Systems your visitors are using in order of popularity.
Top 10 Browsers Like the OS
category above, this shows what browsers your visitors are using in
order of popularity.
Connect to Site From This is a
multi-part category. It starts with Direct Address/Bookmark. This is
the number of visitors that either know the name of your site or
have it bookmarked.
Links from a newsgroup gives us a listing of the number of visitors coming
from a newsgroup.
Links from an Internet Search Engine gives us a listing of the number of visitors coming
from a search engine.
Links from Other Web Pages shows what pages your visitors are coming from.
This does not mean there is a link to your site on the listed page; it just
registers where the visitor was coming from.
Links from an Internal Page is self explanatory and Unknown is just that,
not known.
Miscellaneous and HTTP Error codes. These give
miscellaneous information and what HTTP codes are given to your visitors.







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